We had the pleasure of again partnering with the amazing creative team at Mazarine New York, this time to co-develop a one-of-a-kind robotic installation for Prada Beauty’s new Mascara product – Pradascope.
Our robotics team worked closely with the Mazarine New York Team to develop a robotic embodiment of the qualities of Prada Mascara, weaving and intersecting black nylon cords to evoke the micro textures and unique nylon bristles of the product.
Client: Prada Beauty
Agency / Creative Direction: Mazarine New York
Executive Production: Mazarine New York
Volvox Labs Team Credits:
Director of Production: Gilad Dor
Technical Direction: Ben Glawe
Roboticist: Kiril Bejoulev
Physical Experience Design: Zyia Zhang
Fabrication: Kiril Bejoulev, Paz Sher
Producer: Carmen Mouynes
