For the launch of the new Prada Paradoxe perfume, our team brought in digital and physical expertise to execute a bespoke scent-infused bubble machine as well as a photogrammetry 3D takeaway system.
Scent Bubble Machine
Multi-sensory journey
The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower.
Engineering Scent Delivery
Our team created a custom scent + fog, and bubble delivery system embedded within 3 massive fabricated columns. Rigorous testing and iteration led to a setup that delivered a beautiful experience for thousands of visitors to the space.
Next level 3D take-away
Our team was tasked with the creation of a 3D, photogrammetry take-away for participants of the event. Utilizing a 360 camera capture provided by NYCAP3D we created a capture-to-render pipeline in TouchDesigner. Within minutes the participants received a custom-made video with their 3D likeness.
