Media ArchitectureInstallationKineticContentExperientialImmersiveInteractiveMultimedia
Microsoft Theater
Extended space for Microsoft in LA

As a part of the revamp of the Microsoft Theater Lounge, VVOX created four permanent art installations. The goal was to change the space into something that was surprising and delightful while also functionally useful for meetings, events, and visitors to unwind before and after visiting the Microsoft Theater. Visitors can interact with each installation using the Microsoft technology, making it a deeply personal experience.

User Journey

1: Momentum Kinetic Sculpture

Made of locally sourced ash wood. Inspired by the Microsoft logo, the sculpture is also made up of 80 Ultra motion linear actuators, 160 custom-milled wooden tiles, and 10 micro-controllers. As if it were alive and breathing, Momentum moves when it senses human motion. TouchDesigner was used to control the entire experience for a seamless connection. The architectural facade is a blend of both traditional and new media technologies.

Momentum: The Making Of

2: Form – A massive content-flexible projection mapping facade

Form is 40-foot projection-mapped wall showing imagery projected from three Barco RLM-W14 large venue projectors. Mounted with three Kinects, the wall captures people’s movement and transforms it into spontaneous interactive art. Like a shadow the motion triggered art is projected in real-time onto the wall.

3: The Magical Photo Booth 

We designed a Kinect-enabled photo booth allowing participants to teleport onto the theater stage and store that memory into the archive.

4: The everlasting wall of memories

As the user journey comes to an end, the grand finale is an intricate projection experience showcasing all the pictures and memories taken inside the Kinect photo booth. This ever-evolving and shape-shifting display invites, excites, and triggers a sense of belonging.

Client: Microsoft
Client: AEG
Creative Direction: Kamil Nawratil
Software Development: Javier Cruz
Fabrication Lead: Zyia Zhang
Content Production: Clay Tercek, Shuvo Das

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00:00:00
BROOKLYN NYC
46°
Oct 16/2024
LEGAL