re/Construct is a moving image commission for Samsung and their flagship store 837 in New York’s popular Meatpacking district. Our Creative Director, Kamil Nawratil was approached by Guild to design and produce a moving image to be displayed onto a three-story digital screen.

Nawratil, known for his organic technology driven style, directed re/Construct to take viewers on a dramatic journey across vast micro-organic and macro landscapes. Scale, depth and detail are simulated in Houdini and pushed to the limit to bring an immersive, awe inspiring view at his hybrid, micro tubule world.

Client: Samsung US
Agency: GUILD
Creative Direction: Kamil Nawratil
Houdini Effects: Kamil Nawratil
Sound Design: Javier Cruz