SAS Analytics tapped Volvox Labs to develop an interactive sports experience that re-imagined the way kids learn about data literacy. The goal of the experience was to get kids excited about data by recontextualizing the way data plays into their lives.

Instead of looking at spreadsheets and boring graphs, The Batting Lab provided interactive data visualizations, amazing flashes of light and color when they hit a baseball and a completely immersive environment for them to explore. The Batting Lab gave students a material connection to their data: how they hit a baseball and how they are improving over time.

These data points gave kids a reason to care about what the data really was telling them, and what that data means for them in the future. A completely bespoke learning experience, The Batting Lab emerges as a new approach combining interactive installation and long term narrative.

Working with creative partner McCann Worldwide, Volvox Labs was responsible for everything from content production, fabrication, software development, art direction, and on site installation. The Volvox Labs cross disciplinary team of engineers, fabricators, and designers created an experience that truly encompasses the hybrid digital/physical medium.

The cage was designed to hide as much technology as possible, creating a sense of magic when entering the space, while also providing a safe and functional environment for players to improve their game.

Client: SAS
Agency: McCann
Design Partner: Volvox Labs / OBJ
Technology Director: Ben Forest
Creative Technologist: Matthew Ross
Motion Designer: Pasakorn Nontananadth
Motion Designer: Siriphong Tipayakesorn
Graphic Designer: Yalan Wen
Physical Experience Designer: Zyia Zhang
Fabrication: Max Smith, Benjamin Mosca, AJ Sapala, Ciara Smith
Producer: Gilad Dor

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