Content, Event, Experiential, Interactive
The challenge was achieving a photo realistic, real-time rendering combined with markerless, machine learning driven tracking within the transportation hub, the Oculus in NYC.
Our team has gone through multiple iterations for the best solution to achieving the lunar surface dynamics and keeping the system responsive and agile.
Right at 4:17 PM on 7/20 a custom video takeover played back on the LED wall to commemorate the exact minute of lunar landing.