Content, Event, Experiential

ON THE VERGE / EVENT VISUAL IDENTITY

When The Verge turned 10 in October 2021, the company envisioned a proper size event to mark the big date. VVOX was commissioned as an artist to design bespoke artwork right at the entrance to the event but also to help establish visual identity across all the displays in the venue. We were also happy to take on an interactive installation for the main sponsor of the event - Zelle.

BIOTIC

At the entrance to On The Verge, the VVOX team was commissioned to create something special, visual experience loosely tying into the brand but with that special VVOX twist. Biotic was displayed on a custom LED wall array with surround sound and custom audio track. This was the first and last experience for the event visitors so it had the be stunning but also tell the narrative of the last 10 years of The Verge.

THE EVENT IDENTITY

Our designers worked tirelessly to deliver high quality content tied with The Verge brand. Our work was displayed around Spring Studios as well as main stage.

LOTS AND LOTS OF ITERATION

Throughout the production timeline we created a massive library of various content options for display

ZELLE: THE HAPPINESS ( AND TOKENS ) DISPENSING MACHINE

When Catapult mentioned this part of the project we were immediately excited. Zelle as the main sponsor envisioned an interactive, site specific vacuum installation at a large scale.

Our physical experience team jumped right in to design and build this complex system for the event. With a little ingenuity the machine dispensed over a thousand tokens throughout the event.

CREDITS +

Client: The VergeAgency: CatapultCreative Director: Kamil NawratilTechnical Director: Ben ForestTechnologist/Sound Designer: Javier CruzMotion Artist: Pasakorn NontananadhMotion Graphics: Siriphong Tipayakesorn (Preto)Physical Experience Design: Zyia ZhangProducer: Gilad Dor