Content, Interactive, Kinetic, Permanent
VVOX created a slew of new CG content to enhance the Microsoft lounge in new and innovative ways and improve the way visitors experience the building and its various spaces.
The second public platform of its kind for Microsoft Lifestyle and Marketing in Los Angeles, California, the lounge invites viewers to engage and playfully interact with space rather than be a passive viewer.
Our in-house team has also built a variety of interactive Unreal Engine scenes. Simply walking across the Great Room LED, users dive into one of 5 worlds, all of which are in perfect sync and running simultaneously. The experience showcases generative content, Unreal scenes and a variety of animation techniques.
It’s unlikely anyone will experience the same visual experience twice. People can even playfully interact with characters as they move along the façade.
