Content, Event, Experiential, Interactive, Live Performance

AMEX/ RALLY ON THE RIVER

We were invited to create custom interactive content for AMEX Rally on the River US Open. VVOX developed interactive drawing engines corresponding to the tennis ball, racket movements, and hits.

In real-time rendered content representing fluid dynamics, explosions and particle simulations was seamlessly projected by four 20K Barco Projectors onto a massive 40x60-foot wall of cascading water. The event took place at Pier 97 Hudson River Park.

Engaging The Audience Through Gamification

Our visuals were implemented in a custom-built program developed by Elburz Sorkhabi . The interactive gamification experience for American Express was played between professional tennis all-stars and celebrities, including John Isner vs. Monica Puig, and with movie star comedian Kevin James.

American Express guests who had the “glowing” tennis ball also got first hand- VIP experience to play this immersive game like the pros

PRESS +

Ian Zelaya writer for BizBash describes the event in more detail, learn more: See the “Hydro-Interactive” Tennis Experience American Express Built

CREDITS +

Client: AMEXAgency: MomentumProduction: Bionic LeagueCreative Director: Brandon Epperson, Venom Design NYInteractive Gamification Content: VolvoxLabsCreative Direction: Kamil NawratilTouchDesigner developer: Javier CruzC4D effects: Tom Borguet

related projects

DRAKE TOUR
Apollo 11 Moon Landing
XANDR: KINETIC ENGINEERING
top