Using a transparent LCD screen, VVOX allowed for both elegant product display and playful interaction. This type of screen can hold physical products inside, as well as showing digital content on it's screen. Three candles from the Chesapeake Bay candle collection were displayed inside a HypeBox
: Peace and Tranquility, Reflection and Clarity and Balance and Harmony. Each candle was accompanied by visuals correspondent to candles themes. Animations included raking sand into fun shapes, playing with coy-fish in a pond and triggering a tree to grow leaves.