The Ride by Microsoft sparked interest all over the world and was referred to as "beautiful" and "unique" by respected media channels. Follow the links below to read more.
Rolling With The Tour
"Microsoft & Volvox Labs Image the Tour"
Business Insider, Australia, Malaysia, Netherlands, Nordic
"These surreal motion-activated images created by Microsoft technology during America's biggest bike race are beautiful."
"Microsoft goes along for ‘The Ride,’ uses Kinect to produce unique motion-activated art of bike race"
"Microsoft Creates Motion-Activated Art At AMGEN Tour Of California"