SAMSUNG 837 NYC MOVING IMAGE COMMISSION

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re/Construct

Moving Image Commission for Samsung


A Microtubule World

re/Construct is a moving image commission for Samsung and their flagship store 837 in New York's popular Meatpacking district. Characterized as an immersive cultural "living lab and digital playground", Creative Director, Kamil Nawratil was approached by Guild to design and produce a moving image to be displayed onto a three-story digital screen (made up of 96 Samsung 55-inch TV sets stitched together). Nawratil, known for his organic technology driven style, directed re/Construct to take viewers on a dramatic journey across vast micro-organic and macro landscapes. Scale, depth and detail are simulated in Houdini and pushed to the limit to bring an immersive, awe inspiring view at his hybrid, micro tubule world.




re/Construct can be viewed on a 96 monitor video wall at the flagship Samsung store in NYC.



Agency: GUILD Creative Direction: Kamil Nawratil Houdini Effects: Kamil Nawratil Special thanks to Maxime Causeret for Houdini advice!