NIKE: TEST STRIDE

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NIKE Test Stride LVTHN

Programming, Interactive System Engineering

VVOX was invited by creative agency Leviathan to engineer the interactive system for the Nike Test Stride exclusive event for media and VIPs in Shanghai, China.


Interactive Engineering of NIKE Obstacle Course

Volvox Labs programmed interactive components for a 170-foot-long competitive obstacle course. Custom software was created to be used on Microsoft Surface Pros. The software allowed VIPs to register their name, email and also trigger activation of the course.

Our custom software allowed Brand Ambassadors to easily monitor each runner's performance and stop the course as needed. Lidar sensors placed throughout the course were programmed to track human motion, triggering amazing real-time visuals.


Rethinking The Digital Scoreboard

VVOX created a photo system placed in the obstacle course. It automatically snapped an image that was displayed alongside each runner's stats, shown on a 30-ft wide digital victory scoreboard.


Winner Of Best High-Tech Audience Interaction

Test Stride was dealt the gold award for "Best High-Tech Audience Interaction" from the 2017 Experience Design & Technology Awards. It is the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements.


Credits

Client: Leviathan / NIKE VVOX Team Interactive System Engineering: Kamil Nawratil –Technical Direction Javier Cruz - TouchDesigner Development Zyia Zyang - Physical Computing Pa Her - Producer