LINCOLN FORD MOTOR MKZ CAR MAPPING

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Lincoln Ford Motor Co. MKZ Activation

Content, Projection Mapping


Custom visual design for projection mapping car launch experience. A seven-minute narrative was mapped onto the body of the new Lincoln MKZ, a 45-foot cyclorama and the exterior facade of Avery Fisher Hall at Lincoln Center on December 2, 2012. Delivered in just under 3 weeks!




Credits

Agency: Burson Marsteller, The Meta Agency Sound Design: Pitstop Productions Additional Visual Design: CRTL, Ken Tanabe