AMERICAN EXPRESS: HYDRO-GAME

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AMEX Rally on the River

[GAMIFICATION INTERACTIVE CONTENT]

We were invited by Creative Director, Brandon Epperson of Venom Design NY to create custom content for the AMEX Rally on the River. VVOX developed interactive drawing engines corresponding to the tennis ball, racket movements, and hits. These elements translated seamlessly in real-time together with rendered content representing fluid dynamics, explosions and particle simulations. The hydro-interactive experience was projected with four 20K Barco Projectors onto a massive 40x60-foot wall of cascading water at Pier 97 Hudson River Park.


Throwing Light on Water


Our visuals were implemented within a custom built program developed by, Elburz Sorkhabi and used as an interactive gamification experience between professional tennis all-stars and celebrities, including John Isner vs. Monica Puig, and with movie star comedian Kevin James. American Express guests who had the “glowing” tennis ball also got first hand- VIP experience to play this immersive game like the pros.




BizBash

Press

Ian Zelaya writer for BizBash describes the event in more detail, learn more!

Client: AMEX


Lead Creative Director – Brandon Epperson, Venom Design NY

INTERACTIVE GAMIFICATION CONTENT- VVOX Team:

Creative Director – Kamil Nawratil
TouchDesigner Content –Javier Cruz
Tom Bourguet – C4D effects

VERSUS VIDEO CONTENT- ILN Team:

Creative Director – Elliot Kealoha Blanchard
Producer – Nathan Jew
Editors – Nika Offenbac, Ryan Powell
Animators – Birgit Rathsmann, Csaba Bardos, Karoly Seiner
Keying – Debra Khoo-Jeffrey

Production – Bionic League

TouchDesigner Programming – Elburz Sorkhabi, NVOID

Agency: Momentum


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